Logo Design

Think I was kidding about the art knife logo? Well, most likely yes, because I was.

Then I went and did it.

The font I was settled on from the start. I'd fallen in love with Antique Olive quite some time ago, so it was an easy choice for me to make. Although Myriad Pro had been gaining some ground recently...

Early on I had to throw out the line-for-line art knife design, as it was too dominant. The brief for this logo insists on being text-dominant. So I broke it down into basic lines.

I played with a triangle fish for a while, for a different angle, but went back to the knife-line after this became obvious it was too distracting.


I settled on a trapezium, with a smaller one projecting out of it. This was scrapped because it looked silly.

Then it was the trapezium by itself. This sucked. I added a single line, a leftover from the double-trapezium idea, to emphaise the "blade" part. This worked.

Then I added my name, in Antique Olive Roman. I believe it was... 32 point?
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And that's how my logo came to be. Well, that's not entirely accurate. My name was there the whole way.
But it wasn't in 32 point Antique Olive Roman!